May 4, 2025 marks a major milestone: 25 years since the founding of Porta North America Inc.
To me, this is far more than just a figure. It’s a real journey—shaped by bold decisions, challenges overcome, and above all, by strong relationships with entrepreneurs and technical leaders who, just like us, fight every day to improve their production performance.
From Joint Venture to Foundation: The Start of a New Adventure
Back in the 1980s, my father Oscar started our first partnerships in North America, recognizing the potential of that market long before it became strategic for others.
After twenty years of experience through joint ventures, in 2000, my wife Antonella and I—both in our early twenties—were entrusted with founding Porta North America Inc.
I remember that moment vividly: the excitement, the determination, and the deep sense of responsibility.
Our mission was clear from day one: to be truly close to our American and Canadian customers—not just with our products, but with concrete, timely technical support, and a stable, well-structured presence they could count on.
25 Years of Challenges, Change, and Tough Decisions
Over this quarter-century, we’ve faced it all: from the 9/11 attacks, to the 2008 financial crisis, to the global COVID-19 pandemic.
Each time, we were up against circumstances that could have crippled our organization—but they never did.
Why?
Because we learned the essential truth:
With courage and determination, there are always solutions.
We’ve always chosen to keep a clear head, steering away from panic-driven or fear-based decisions.
And it’s precisely this ability to stay in control—even in the most uncertain times—that made the difference.
The Challenges Aren’t Over
Today, new challenges are on the table. Tariffs and trade tensions between Europe and the United States are forcing us to rethink strategies and operating models.
But once again, we’re not backing down.
We’ve already begun internal brainstorming sessions to address these changes and find practical solutions—because we believe in something I often remind my team of:
It’s hard to beat “someone” who never gives up. And that someone is us.
A U.S. Headquarters That Mirrors the Italian One—with a Local Market Focus
Today, Porta North America is far more than a sales office.
It’s our operational stronghold in the area—intentionally designed as a mirror image of our Italian headquarters to ensure consistency in values, mission, and service.
A Heartfelt Thank You to Those Who Believed in Us
I wouldn’t be writing these words without the contributions of so many people.
To our customers, who trusted us—even in the most difficult moments.
To our team members, who shared this journey with passion.
And to my family, who believed in this project from day one—despite the many times I was away on long and frequent trips to the U.S., often during challenging moments for our headquarters.
Twenty-five years have gone by, but we still have the same drive to improve, to innovate, and to face every challenge head-on.
We’re ready to write the future—together.
Maurizio Porta
CEO – Porta Solutions S.p.A.
President & CEO – Porta North America Inc.